Impossible Foods Portfolio
Meat Snack Market Analysis - This was a fundraising document for my old company, Kiran. It contains a breakdown of the meat snack market, an original consumer segmentation, and looks at how a cell-based meat bar might fit into current trends.
How I Underestimated Plant-Based Meat - This strategic post describes my thinking for why I moved from working on cell-based meat to working on alternative protein more broadly. I previously thought that plant-based meat would never be 100% of the market, but now I think it has a shot.